The display itself is fantastic, as was the case with the original HTC One. It’s not quite as sleek as the old design, but the removal of the plastic surrounding the case makes up for it. The new design is still quite slick though, with a raised perimeter around the glass and metal inserts that transitions down into a narrower chamfered bezel that is still polished. At first, I was a bit sad to lose this fantastic detail. My favorite little design element from last year’s One - the glass display cover that spilled over the sides of the phone and blended in with the chamfered bezel - is gone on the new model. The face of the phone is mostly glass, as it was before, but it’s actually quite different on the M8 compared to the M7. The aluminum on the back of the new HTC One wraps around to the sides and bottom now, with the only remaining plastic found in inserts on the back and top of the phone. This year’s model, however, is 90% metal. Last year’s HTC One case was 70% metal, with plastic around the outer edges of the device and on the back where the antennas were. It looks similar from afar but I assure you, there are plenty of important differences.įirst, there is much more metal. Starting with the housing, HTC completely redesigned the device’s case. It is a brand new smartphone from top to bottom, inside and out. It’s not a bunch of newer components stuffed into the same case. But the new HTC One is not a minor, iterative update. Having the same name certainly doesn’t help matters either. Now, one of the most important things to be aware of from the get-go with the new HTC One is that looks can be deceiving.įrom afar, the M8 looks very similar to last year’s One. But in the long run, it really won’t matter much. There will undoubtedly be an initial chorus of whiny blog posts complaining about the confusion surrounding the phone’s name, and some of them will make good points. But over time it shouldn’t matter as long as HTC picks one single name to brand the device with and remains consistent across all marketing and advertising. It’s all a bit confusing and weird, especially to someone with a marketing background like myself. Last year’s HTC One model, as you might have guessed, has been referred to as the M7. M8, by the way, might refer to the fact that this is the eight flagship smartphone that HTC has launched. To differentiate the new One from the old One, HTC is referring to the just-announced model as the all new HTC One or the HTC One (M8).

On the packaging, HTC’s brand new flagship smartphone is called the “HTC One.” Of course, there is already an HTC One and for the time being, it’s still available on store shelves. First things first: What, exactly, is the name of this fantastic new phone?

Htc one m8 ufocus